The GFA Wine Price Service is a unique source of competitive pricing intelligence that can help you make better strategic pricing decisions. Published before new prices go into effect on the first day of the month, the Wine Pricing Report enables marketers to monitor and respond quickly to the latest competitive pricing developments.
The GFA Wine Price Service tracks about 15,000 comparative FOB prices to distributors for all major American and imported wine brands sold in the U.S. Based on price filing affidavits, the Price Service is published in printed or electronic formats. It highlights monthly price changes and new product entries, and is the only report of its kind.
Many users find that side-by-side portfolio comparisons reveal pockets of opportunity for new entries or brand repositioning. The report contains a price change summary that shows all the price changes for the current month, the historical changes and the % change.
PDF Edition contains the current month's price and 12 months of pricing history for each line item, monthly price changes and new items summary by brand. American Wines are organized into 58 categories by varietal and type, and imported wines are shown in 15 country categories then by region or varietal. Wines are listed by brand line item, ranked from highest to lowest price within category and by bottle size.
contains the entire Price Service wine database, enabling competitive price positioning comparisons. Using this interactive tool you can create your own pricing report with filters on several different wine attributes. You can see your competitors’ new brand introductions, line extensions, price increases or decreases, “old” vintage dates which may signal brand or types that are slow sellers or perhaps “early” vintage releases signaling faster sell-through. You can also select your preferred style of output; .xlsx or .csv.
$295 for 12 monthly issues
Price Analysis Report
BUNDLE AND SAVE! See below for bundle options
Just need the highlights? This report is a monthly subscription that distills the mountain of GFA Price Service data down to a simple executive report. Focusing on FOB price trends by region and varietal this report identifies trends and market shifts and is an excellent tool for comparing your wholesale price strategy to industry benchmarks.
PRICE SERVICE BUNDLES
Price Report (PDF) + Price Analysis Report: $1,095 for 12 monthly issues
Interactive Reporting + Price Analysis Report: $2,000 for 1 year