The GFA Wine Price Service is a unique source of competitive pricing intelligence that can help you make better strategic pricing decisions. Published before new prices go into effect on the first day of the month, the Wine Pricing Report enables marketers to monitor and respond quickly to the latest competitive pricing developments.
The GFA Wine Price Service tracks about 15,000 comparative FOB prices to distributors for all major American and imported wine brands sold in the U.S. Based on price filing affidavits, the Price Service is published in printed or electronic formats. It highlights monthly price changes and new product entries, and is the only report of its kind.
Many users find that side-by-side portfolio comparisons reveal pockets of opportunity for new entries or brand repositioning. The report contains a price change summary that shows all the price changes for the current month, the historical changes and the % change.
PDF Edition contains the current month's price and 12 months of pricing history for each line item, monthly price changes and new items summary by brand. American Wines are organized into 58 categories by varietal and type, and imported wines are shown in 15 country categories then by region or varietal. Wines are listed by brand line item, ranked from highest to lowest price within category and by bottle size.
Interactive Reporting contains the entire Price Service wine database, enabling competitive price positioning comparisons. Using this interactive tool you can create your own pricing report with filters on several different wine attributes. You can see your competitors’ new brand introductions, line extensions, price increases or decreases, “old” vintage dates which may signal brand or types that are slow sellers or perhaps “early” vintage releases signaling faster sell-through. You can also select your preferred style of output; .xlsx or .csv.